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Primo Brewing & Malting Company : ウィキペディア英語版
Primo Brewing & Malting Company

Primo Brewing Company is a Honolulu-based beer manufacturing company. The company claims the title ''"Hawai’i’s original beer"''. The brand is currently owned and operated by Pabst Brewing Company.
==History==

Around 1897 or 1898〔 the Honolulu Brewing & Malting Company was formed by Honolulu industrialist Alfred Hocking, and launched the Primo Lager brand in 1901.〔http://homescape.honoluluadvertiser.com/homes/may06/hs0506_st1〕 From 1920 to 1933 prohibition caused Primo to halt operations. Other important milestones include;
*1933: Post prohibition, Primo reopens under ownership of Hawaii Brewing Corporation
*1963: Schlitz Brewing Company acquires Primo
*1966: Schlitz builds a new brewery for Primo and other brands in Aiea on Oahu
*1979: Schlitz closes the 'Aiea brewery and moves production to Los Angeles, California
*1982: Stroh Brewery Company acquires Primo when it buys Schlitz Brewing
*1985: Stroh ends production of Primo in the brown bottle and switches to green ones
*1990: The company returns to the brown bottles
*1997: Stroh discontinues manufacturing Primo beer
*1999: Pabst Brewing Company acquires the Primo brand when it purchases assets held by Stroh
*2007: Pabst decides to bring back the Primo Beer brand〔
Primo and its parent company revitalized its distribution and marketing since 2007, making it an icon of sorts on the islands. Primo is a key sponsor at many watersport events like surf contests and appears in many bars and stores throughout the state of Hawaii.〔(Primo Beer sponsors 26th Ann. Longboard Classic )〕 Although the front office is located in Honolulu and the main Pabst headquarters is in Los Angeles, CA, the Primo Lager sold in state is produced on the island of on Kauai at the Keoki Brewing Company, which still adds sugar cane to each batch.
In May 2007 Keoki Brewing Company was bought by Hawaii Nui Brewing Company.〔(【引用サイトリンク】work= Hawaii Nui Brewing Company web site )
Portions of the island based proceeds go to the Outrigger Duke Kahanamoku Foundation and toward preserving Hawaiian culture, land and heritage.〔

Image:Primo Beer Ad.jpg|A 1904 advertisement for Primo Beer in the Hilo Tribune newspaper
Image:Primo Beer Ad 1901.jpg|Advertisement from 1901


抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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